Unsubscribe vs. Preference Center – Why It’s Important to Customize Your Email Marketing Preference Center

When it comes to email marketing, senders are required to include a simple way for recipients to unsubscribe. Also known as the CAN-SPAM Act, this requirement states that your message must include a clear and conspicuous explanation of how the recipient can opt out of receiving future messages. Many companies will include an unsubscribe link …

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